The charm story – a personal touch

Useful, beautiful, playful - explore our signature charms

The charm story – a personal touch

Useful, beautiful, playful - explore our signature charms

‘As a brand, the idea of building and collecting things rather than throwing away is very important’ Sophie Hulme

Sophie Hulme has always been a collector - from transformer robots to cocktail stirrers. A particular fascination? 19th century chatelaines. Devices which attached to a belt and carried essentials via slim chains - needle, thread and thimble for a seamstress; keys, notebook, pencil for a housekeeper. The modern translation? A charm chain - these polished, gold-plated additions clip onto the bag D-rings and hold a personal collection of charms.

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Traditionally charms are a decorative adornment, without use, which symbolise an element of the wearer, or mark an occasion. Sophie Hulme’s philosophy rejects adornment for decorative purposes - usefulness central to her aesthetic. So when it came to designing the charms, it was essential that the pieces should reflect the utility of a chatelaine, while retaining the brands signature aesthetic - beautiful design and a playful edge.

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Each one is designed to work - from the original chip fork - a post-party necessity which follows the dimensions of its wooden predecessor, to the elegant cocktail stirrer, perfect for mixing drinks or the straw to drink them with. Bubble blowers, a spirograph, a whistle - each piece a seamless fusion of utility and beauty, each with a spirit of joy and playfulness.

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The modern woman’s chatelaine.

Shop the Story

Charm Chain & Whistle Charm
Chip Fork Charm
Cocktail Stirrer Charm