Exploring Sophie Hulme's most memorable charms.
Sophie Hulme is constantly delighted by the everyday. Those items that the rest of us may think mundane, or maybe not even notice at all; the chip forks we use on a blustery seaside visit, the lids of Bic pens that we chewed through every exam, or cocktail stirrers we have encountered far too many of on girly holidays. While most of us have ignored and discarded them all, Sophie kept them seeing what was special in all of them (not them all you understand, after all, she’s not a hoarder).
The obsession grew after her grandmother gave her a charm bracelet when she was a little girl. Over the years she added to it, and while now it is so adorned that it is too heavy to wear, the love for it has remained, and so has the passion for collecting mementos. “I didn’t want to participate in fast, throw-away fashion,” explains Sophie. “I liked the idea that a woman collects items that become an expression of herself, not of trends. I decided to make a charm with each piece as a reflection of this, as I like the idea that my customers can collect them over time and end up with their own unique oversized charm bracelet.”
While there have been dinosaurs, straws and goggly-eyes, it started with a gold whistle, after Sophie learnt that Air Force pilots often had a whistle or bell sewn underneath the collar of their leather jackets as a token of luck. While that whistle has proven very lucky for Sophie, it’s also something she can’t get away from. For every time she finds herself on a dance-floor with her best girlfriends, they all blow their whistles to create the evening’s soundtrack.